FTC, States Sue Lens.com for Misrepresenting the Price of Contact Lenses in Search Ads and on Its Website

3 October 2026

Lens.com hides bogus ‘taxes & fees’ charge that often doubles the price of contact lenses for consumers, the FTC and states allege

Today, the Federal Trade Commission, joined by the Utah and Nevada Attorneys General, sued to stop a long-running deceptive pricing scheme run by contact lens retailer Lens.com Inc. 

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